ADVISING BUSINESSES THAT SELL GOODS OR SERVICES ONLINE
Live Webcast Seminar
ITEM #:  2034902101   |   EVENT CODE:  335950    |   CREDIT STATUS:  APPROVED
MEMBER PRICE
$195.00
STANDARD PRICE
$245.00
MSBA MEMBER, NEW LAWYER, AND OTHER DISCOUNTS, IF APPLICABLE, WILL BE APPLIED DURING CHECKOUT.

IN-PERSON PASSHOLDERS:
You may use your Pass to register for the live webcast at no charge.

ONLINE

Tuesday, March 30, 2021

8:55 AM - 4:30 PM

LIVE ONLINE ONLY – NO IN-PERSON ATTENDANCE
In-Person Passholders – You may use your Pass to register for the live webcast at no charge.

Advising Businesses That Sell Goods or Services Online

A 360-Degree Overview of the E-Commerce World!


An Important Seminar Designed for Business Attorneys, In-House Counsel and Lawyers Advising Start-Ups and E-Commerce Clients
Join us to learn what you need to know when your clients are selling goods or services on the Internet in business-to-business and/or business-to-consumer transactions. You will:

  • Learn about online tax considerations and liabilities
  • Get an overview of intellectual property rights and how to protect it
  • Understand privacy concerns and how to safeguard against cybersecurity threats
  • Capitalize on proper public relations and marketing
  • Understand the different commercial contracts that come into play
  • Learn about the life cycle of an e-commerce from start to finish

8:30 – 8:55 a.m.
JOIN ONLINE


8:55 – 9:00 a.m.
WELCOME & INTRODUCTION


9:00 – 10:00 a.m.
Building and Maintaining a Legally-Reasonable Customer Privacy and Cybersecurity Regime
Online businesses routinely maintain and process sensitive customer information, which creates an on-going operational risk that needs to be properly managed. To accomplish this, businesses need to ensure they implement policies and procedures that are in line not only with various applicable laws, but also with relevant standards and best practices. This session will discuss these laws, standards, and best practices, and explain how they work together to build a legally-reasonable customer privacy and cybersecurity regime.
– Eran Kahana


10:00 – 10:10 a.m.
BREAK


10:10 – 11:10 a.m.
Key Tax Compliance Issues in E-Commerce
Addressing tax questions in the online marketplace can be a challenge. This session will outline the basic requirements regarding when to charge sales tax and where to file returns, and address new developments and common missteps to avoid in this area.
– Erica Stock & John Stowe


11:10 – 11:20 a.m.
BREAK


11:20 a.m. – 12:20 p.m.
The Essentials of Online Marketing
Marketing is fundamental for any business. Whether it is to brand or advertise a product or a service, there are key rules and considerations to keep in mind. This session will cover the key aspects and rules for online marketing, discussing different advertising mechanisms, do’s and don’ts and overall strategies and tips. In addition, understand how to run effective promotions and sweepstakes.
– John C. Pickerill & Caren Seenauth


12:20 – 1:10 p.m.
LUNCH BREAK


1:10 – 2:10 p.m.
Commercial Contracts – Avoid Missteps and Legal Costs by Understanding the Proper Principles
Just like any other business, an “online business” will enter into myriad commercial and “tech” contracts (including, with customers, suppliers and other third parties). This session will cover key contract types, the mostly commonly negotiated provisions and traps and pitfalls to avoid, as well as providing practical tips for issue spotting and drafting.
– Shauro Bagchi


2:10 – 2:20 p.m.
BREAK


2:20 – 3:20 p.m.
Protecting Intellectual Property and Avoiding IP Missteps in the Era of E-Commerce
E-Commerce impacts more than just buying and selling of goods or services.  It extends to your business as a whole within the E-Commerce era. This session will focus on the electronic aspect of your business as a whole, including: protecting your website content and dealing with copyright infringement; understanding your intangible value; clauses of necessity in contracts to protect your intellectual property; properly using and protecting your trademarks; addressing social media concerns, including what happens when influencers use your trademarks; and combating patent trolls.
– Terrance C. Newby & Tricia Ann-Olson Zachary


3:20 – 3:30 p.m.
BREAK


3:30 – 4:30 p.m.
The Life Cycle of an E-Commerce Business
This session will take you from formation to exit. Learn how to form an online business from acquiring necessary financing and or through venture capital, possible merger and acquisition considerations, and how to plan for an exit with a sale of the business.
– Shauro Bagchi

LIVE WEBCAST
Tuesday, March 30, 2021
Attend online

REPLAYS
There are no replays.

$195 MSBA members / $195 paralegals / $245 standard rate

Other discounts that may apply:

Scholarships available!
Need-based scholarships are available for in-person and online seminars. For further information or to obtain a scholarship application, contact us at 800-759-8840 or customerservice@minncle.org.

Minnesota CLE is applying to the Minnesota State Board of CLE for 6.0 standard CLE credits. The maximum number of total credits attendees may claim for this program is 6.0 credits.

MEMBER PRICE
$195.00
STANDARD PRICE
$245.00
MSBA MEMBER, NEW LAWYER, AND OTHER DISCOUNTS, IF APPLICABLE, WILL BE APPLIED DURING CHECKOUT.

IN-PERSON PASSHOLDERS:
You may use your Pass to register for the live webcast at no charge.

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