Writing to Persuade

Persuasive legal writing requires mastery of three separate, although related, skills: “thinking like a lawyer,” “thinking like a rhetorician,” and “thinking like a writer.” This webcast focuses on the connections between the last two skills – thinking like a rhetorician and thinking like a writer – outlining the fundamental elements of rhetoric that underlie persuasive writing and showing you how you can use them to create powerful legal briefs and other persuasive legal writing.

Taught by a lawyer and legal writing expert who has trained thousands of lawyers across the country, this popular webcast focuses on the classic skill of rhetoric and how it can be applied at every level of your writing to heighten its persuasive impact. Although aimed at litigators, this webcast will benefit all attorneys who want to become more persuasive legal writers.

Topics include:

• Thinking strategically about persuasion
• Implementing the principles of super-clarity
• Packing your document with meta-information
• Writing effective introductions
• Presenting a strong legal analysis
• Organizing your writing to make your case

– Professor Timothy P. Terrell; Emory Law

Webcast also included in the following webcast package(s):
February Business Law Webcast Package