ONLINE
Wednesday, November 6, 2024
2:00 PM - 3:00 PM
The power of generative AI to create a sophisticated digital likeness of an individual for unauthorized commercial purposes is cause for concern. Given the anticipated economic impact of AI, brand owners need to strategically implement forward-looking legal solutions to establish, protect, and monetize commercial rights in identity. In this presentation, Jake Abdo and Draeke Weseman will discuss securing personal brand rights in the age of AI by leveraging the Lanham Act’s protection against false endorsement together with state right of publicity laws to develop durable rights in identity.
– Jacob M. Abdo; Greenberg Traurig, LLP
– Draeke H. Weseman; Greenberg Traurig, LLP
Attendees of the 2024 Midwest IP Institute
(in-person or replay) may attend this webcast for FREE.
Instructions on how to register for free will be distributed to attendees at the Institute.
Webcast also included in the following webcast package:
2024 Midwest IP Institute Webcast Series
$65
Other discounts that may apply:
Scholarships available!
Need-based scholarships are available for in-person and online seminars. For further information or to obtain a scholarship application, contact us at 800-759-8840 or customerservice@minncle.org.
Minnesota CLE has applied to the Minnesota State Board of CLE for 1.0 standard CLE credit. The maximum number of total credits you may claim for attending this program is 1.0 credit.
