ÿþ<title>Advanced Trademark Law 2010: Removing the Confusion from Likelihood of Confusion - Schedule and Faculty</title>

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Schedule and Faculty</font></p>

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		<i>

		<font face="Arial" size="2">Schedule times listed below are for the live 

		seminar. Times for replays may differ due to varied start times and abbreviated lunch and break periods. 

		Please refer to the </font></i><b>

		<font face="Arial" style="font-size: 9pt">DATES/LOCATION</font></b><i><font face="Arial" size="2"> 

		tab for individual replay start times.</font></i></p>

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		<font face="Arial" size="2">8:30   9:00 a.m.</font></p>

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			<font face="Arial" size="2">REGISTRATION &amp; CONTINENTAL BREAKFAST</font></p>

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		<font face="Arial" size="2">9:00   9:45 a.m.</font></p>

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			<b>

			<font face="Arial" size="2">At the Beginning, and in the End, It s 

			All about Likelihood of Confusion </font></b></p>

			<p style="margin-top: 0; margin-bottom: 3px">

			<font face="Arial" size="2">Likelihood of confusion is a critical 

			issue repeatedly faced by every brand owner and their trademark 

			counsel throughout the life cycle of a trademark. Explore and learn 

			about many of the missed nuances when attempting to apply the 

			elusive likelihood of confusion legal standard. Test your knowledge 

			on the subject by using the audience participation voting 

			technology.</font></p>

			<p style="margin-top: 0; margin-bottom: 3px">

			<i>

			<font face="Arial" size="2">  Stephen R. Baird</font></i></p>

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		<font face="Arial" size="2">9:45   10:30 a.m.</font></p>

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			<b>

			<font face="Arial" size="2">Likelihood of Confusion from the 

			Client s Perspective </font></b></p>

			<p style="margin-top: 0; margin-bottom: 3px">

			<font face="Arial" size="2">Assessing a client s risk tolerance and 

			managing their expectations is critical when providing opinions and 

			advice about likelihood of confusion issues. This is true whether 

			the issue is encountered at the very early stage of name development 

			and selection, when enforcing trademark rights, or when responding 

			to trademark demands from third parties. Learn valuable insights and 

			practical tips from an experienced in-house trademark counsel and 

			from a nationally-known name developer and branding consultant.</font></p>

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			<i>

			<font face="Arial" size="2">  Nancy Friedman &amp; Paul W. Mussell<br>

			  Stephen R. Baird, moderator</font></i></p>

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		<font face="Arial" size="2">10:30   10:45 a.m.</font></p>

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			<p style="margin-top: 0; margin-bottom: 3px">

			<font face="Arial" size="2">BREAK</font></p>

		</blockquote>

		<p style="margin-top: 0; margin-bottom: 3px">

		<font face="Arial" size="2">10:45   11:30 a.m.</font></p>

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			<b>

			<font face="Arial" size="2">A Focus on Actual Confusion: The Best 

			Evidence of Likely Confusion?</font></b></p>

			<p style="margin-top: 0; margin-bottom: 3px">

			<font face="Arial" size="2">We know that actual confusion is only an 

			element in the multi-factor likelihood of confusion test, and it is 

			not a requirement to prove likely confusion, but we also are told 

			that it is the best evidence of likely confusion. Is that right? Is 

			that how the courts really rule? What kinds of actual confusion 

			evidence are persuasive and when is actual confusion evidence 

			unpersuasive and considered de minimis? How does the absence of 

			actual confusion affect likelihood of confusion determinations? 

			Learn valuable insights and perspectives on these and other 

			questions.</font></p>

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			<i>

			<font face="Arial" size="2">  Michael T. Olsen</font></i></p>

		</blockquote>

		<p style="margin-top: 0; margin-bottom: 3px">

		<font face="Arial" size="2">11:30   12:15 p.m.</font></p>

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			<p style="margin-top: 0; margin-bottom: 3px">

			<b>

			<font face="Arial" size="2">A Focus on Preliminary Injunctions and 

			Proving Likelihood of Confusion </font></b></p>

			<p style="margin-top: 0; margin-bottom: 3px">

			<font face="Arial" size="2">Preliminary injunctions are expecially 

			important in trademark infringement cases. Successful motions cause 

			defendants to think hard about permanently moving to another name 

			since they can t use the name while preparing for trial, maybe a 

			year or more away, and unsuccessful motions cause plaintiffs to 

			rethink the strength of their case. Learn important strategies from 

			an experienced trademark litigator on proving and disproving 

			likelihood of confusion at the preliminary injunction stage of a 

			case.</font></p>

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			<i>

			<font face="Arial" size="2">  Lora Mitchell Friedemann</font></i></p>

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		<font face="Arial" size="2">12:15   1:15 p.m.</font></p>

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			<font face="Arial" size="2">LUNCH &amp; LUNCH PRESENTATION</font></p>

			<p style="margin-top: 0; margin-bottom: 9px">

			<i>

			<font face="Arial" size="2">Box lunches provided by Winthrop &amp; 

			Weinstine and DuetsBlog.<br>

			Lunch provided at live seminar only.</font></i></p>

			<p style="margin-top: 0; margin-bottom: 3px">

			<b>

			<font face="Arial" size="2">Marketing Types, Trademark Types and 

			Their Favorite Myths</font></b></p>

			<p style="margin-top: 0; margin-bottom: 3px">

			<font face="Arial" size="2">It s no secret that marketers and 

			lawyers don t always see eye to eye. When the collaboration is good, 

			great things can happen. When it is not, opportunities are surely 

			lost. Eavesdrop on a casual, but probing conversation between Steve 

			and Nancy about how each sees the worlds of trademarks, naming, 

			branding, and marketing.</font></p>

			<p style="margin-top: 0; margin-bottom: 3px">

			<i>

			<font face="Arial" size="2">  Stephen R. Baird &amp; Nancy Friedman</font></i></p>

		</blockquote>

		<p style="margin-top: 0; margin-bottom: 3px">

		<font face="Arial" size="2">1:15   2:15 p.m.</font></p>

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			<b>

			<font face="Arial" size="2">A Focus on Initial Interest Confusion, 

			Post-Sale Confusion and Related Strategies</font></b></p>

			<p style="margin-top: 0; margin-bottom: 3px">

			<font face="Arial" size="2">Trademark infringement can result from 

			conduct that doesn t necessarily create a likelihood of confusion at 

			the point of sale. What about confusion that likely occurs only 

			before or after a sale? Learn from a likelihood of confusion guru, 

			and author of the award-winning Likelihood of Confusion® blog, about 

			the current state of the law on initial interest confusion, 

			post-sale confusion, and related legal theories and strategies.</font></p>

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			<i>

			<font face="Arial" size="2">  Ronald D. Coleman</font></i></p>

		</blockquote>

		<p style="margin-top: 0; margin-bottom: 3px">

		<font face="Arial" size="2">2:15   3:00 p.m.</font></p>

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			<b>

			<font face="Arial" size="2">A Focus on Reverse Trademark Confusion 

			and Related Strategies</font></b></p>

			<p style="margin-top: 0; margin-bottom: 3px">

			<font face="Arial" size="2">Does David have a fair chance asserting 

			trademark infringement claims against Goliath? When he does, it is 

			typically in the context of a reverse trademark confusion case. 

			Learn from an experienced trademark litigator on how to avoid the 

			pitfalls of pursuing or defending against reverse trademark 

			infringement claims.</font></p>

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			<i>

			<font face="Arial" size="2">  Anthony R. Zeuli</font></i></p>

		</blockquote>

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		<font face="Arial" size="2">3:00   3:15 p.m.</font></p>

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			<p style="margin-top: 0; margin-bottom: 3px">

			<font face="Arial" size="2">BREAK</font></p>

		</blockquote>

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		<font face="Arial" size="2">3:15   4:30 p.m.</font></p>

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			<b>

			<font face="Arial" size="2">A Focus on Likelihood of Confusion 

			Survey Evidence</font></b></p>

			<p style="margin-top: 0; margin-bottom: 3px">

			<font face="Arial" size="2">Learn and understand how to address the 

			issues involved in creating, leveraging, navigating, and excluding 

			trademark likelihood of confusion survey evidence from two 

			experienced trial attorneys and a veteran trademark survey expert. 

			This session will use as a teaching example the actual complaint 

			filed in the highly publicized and recently settled trademark case 

			brought by David (local burger joint Lion s Tap) against Goliath 

			(McDonalds). This dynamic group will explore possible issues had the 

			case not settled and survey evidence was introduced. Audience 

			participation and voting will enhance the learning experience during 

			this high level discussion. </font></p>

			<p style="margin-top: 0; margin-bottom: 3px">

			<i>

			<font face="Arial" size="2">  Ivan Ross &amp; Ronald D. Coleman<br>

			  Peter J. Gleekel, moderator</font></i></p>

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